The main purpose behind the sale is usually a marketer's ultimate goal is to create a lasting commitment between a brand
And a special customer group is certain, that the process involves the introduction, familiarity, preference, and if
Product success, build loyalty.
Success in the process of marketing management, a clear understanding of consumer behavior and design blend
Marketing is based on this knowledge. Organizational strategies and marketing strategies should be based on
Improved understanding of consumer behavior.
Marketing managers are interested in purchases that increase sales and market share views
Consumers, shopping is causing their satisfaction and word of mouth advertising.
The electronic manual is trying to aspects of consumer behavior should be directed to
Buy and marketing mix design role in this process is also referred to.