Anastasia was born in Krasnodar Krai, Southern Russia.[3] She was incorrectly diagnosed with cerebral palsy; her doctors feared she might never be able to speak.[4]

Before starting their channel, Anastasia's mother Anna owned a bridal salon in Krasnodar while her father Sergey owned a small construction company. In 2015, Anastasia's parents sold their companies, and in January 2016, they created their YouTube channel, which grew rapidly from their content.[2] The family relocated to Miami, Florida in 2018.[5]

Anastasia's parents signed with multi-channel network Yoola and social media company Jellysmack.[6][7] According to Forbes, Anastasia was "one of the world's fastest-growing creators, thanks to videos in seven languages" in 2019, becoming the third highest-paid YouTuber in the world, with an estimated annual income of $18 million.(₽1 billion) >