It seems that the word "brand" is very popular in the marketing world: personal brand, business brand, leading brand ... But there is usually ambiguity about the meaning of the word among entrepreneurs. What exactly does "brand" mean? Should I hire a specialist? Branding is costly, is not it?
As for costly, we must say that this is not necessarily the case. There are plenty of creative ways to grow your business without much cost. Although you have to spend a fair amount of time doing this. But anyway you will get a tangible result. Even in some situations, this will save you more money.